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Peter Barba is the CEO and Co-Founder of Lectrium, an electric vehicle technology company with a mission to make every person and their home, EV-ready by 2040. Peter was born and raised in Cleveland, Ohio and attended Columbia University in NYC to study economics. While at University he played Division 1 Ivy League basketball. After graduation, he worked in New York City in Investment Banking for several years. Peter left that job and moved to Oslo, Norway in 2021 to study in the world’s best EV market, and take place in the Antler Global accelerator. Eventually, he started Lectrium with his co-founder Ziggy. Today he is back in New York City and running Lectrium with a goal to make every home EV-ready with Level 2 chargers. Their go-to market is through dealerships.
SHOW SPONSORS
American Collectors Insurance • Linkage Magazine • Techforce Foundation • RPM Foundation
INSPIRATION
Meeting his co-founder Ziggy while at the Antler Global Accelerator event in Oslo changed Peter’s life and lead to the creation of Lectrium.
CHALLENGES
In college while playing Division 1 Ivy League basketball, Peter had to learn patience.
SPECIAL VEHICLES
A BMW i3 that his parents had when Peter was younger
BOOK RECOMMENDATION
Venture Deals by Brad Feld
WORDS OF INSPIRATION
It takes what it takes. You can’t cheat the grind.
If you are choosing your EV, check out Lectrium.com
SHARE THE INSPIRATION
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.
Interesting, I would love to have a discussion with Peter, I may be able to assist his development essentially faster.