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Jeffrey O’Neill is the Founder of The Velocity Invitational, an auto racing event that showcases the evolution of motorsports technology and ingenuity. The event started in 2019 at the Sonoma Speed Festival and after the COVID-forced pause in 2020, the event came back with a vengeance and a new name. The new event took place at Laguna Seca Raceway as a three-day weekend filled with hundreds of iconic race cars, historic racing, special exhibitions, food, wine, and more. This year’s event returns to Sonoma Speedway on November 10, 11, and 12, and expects to attract over 10,000 visitors. Jeffrey has always had a passion for race cars alongside his passion for wine and distilling. He is the Founder and CEO of O’Neill Vintners and Distillers located in California’s Central Valley.

SHOW SPONSORS     

American Collectors Insurance   •   Linkage Magazine   •    Techforce Foundation    •   RPM Foundation   

INSPIRATION

The late Peter Mullin was a huge inspiration for Jeff.

CHALLENGE

Just one year after joining his family’s wine business, it went bankrupt. Jeff rebuilt it with private equity involvement, taking it public, and eventually returning the company to privately owned status.

SPECIAL CAR

A Maserati 250F, Jeff’s first vintage race car.

BOOK RECOMMENDATION

Life by Keith Richards       

Long Walk to Freedom by Nelson Mandela

PARTING WORDS OF WISDOM

At O’Neill Wines, one of their sayings is “No Drama.” Bring a positive attitude and it will take you wherever you want to go.

SHARE THE INSPIRATION

If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.

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