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Luca Dal Monte is a Senior Public Relations executive for luxury brands in the automotive sector, turned best-selling and award-winning author with top-level experience in communications for Ferrari and Maserati. He was a key
member and the Communication Strategist of the team that brought Maserati back to the United States and later relaunched it worldwide, in what was one of the most dramatic company turnarounds in recent automotive history. At Ferrari, during Michael Schumacher’s record-breaking five in a row Formula 1 World Championship titles, Luca was in a privileged position to witness first-hand sports history in the making. He is the author of thirteen non-fiction and three fiction books. Today, Luca shares his book “Enzo Ferrari: Power, Politics, and the Making of An Automotive Empire,” published by David Bull Publishing.
SHOW SPONSORS
American Collectors Insurance • Linkage Magazine • Techforce Foundation • RPM Foundation • Cars Yeah TV
INSPIRATION
Luca wanted to write about Enzo Ferrari in a different way than the man had previously been portrayed.
CHALLENGE
The length of the book was becoming a challenge when Luca hit 800 pages and had more to write. It took 8 years to complete the book. In the end it became 1,100 pages long, which is a publisher’s challenge due to the cost.
SPECIAL AUTOMOBILES
Enzo always said that his favorite car is the next one. However, he liked 2+2 cars the best.
The 1963 Ferrari 250 SWB is Luca’s Ferrari of choice.
BOOK RECOMMENDATION
Enzo: Power, Politics, and the Making of an Automotive Empire by Luca Dal Monte* / published by David Bull Publishing
More books from Luca Dal Monte
PARTING WORDS OF INSPIRATION
“In the end really I’m nothing, I’m just someone who dreamed to be Ferrari.” – Enzo Ferrari
“After all that I’ve been through, after all that I’ve done, when I’m gone, I just want to be forgotten.” – Enzo Ferrari
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.