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David Lichter is the Founder and Owner of Lock Horns, whose locking system patent is the foundation of their first product to market, Wheel Locks… that Actually Lock!™ While standard wheel ‘locks’ don’t actually lock, the Lock Horns brand employs a double-lock technology for enhanced layers of protection, including a personalized coded lock and key needed for installation and removal. In 2009 David woke up to his new car on cinder blocks, wheels nearly stolen. After searching the market unsuccessfully for a higher quality wheel locking system, he finally decided to ‘reinvent the wheel’ lock, and created his brand to help millions of car owners protect themselves and their families. David’s goal is to ‘lock horns’ with thieves and provide a superior wheel theft deterrent for customers!
SHOW SPONSORS
CAPitalize Your Finances Online Course • Linkage Magazine • Techforce Foundation • RPM Foundation • Cars Yeah TV
INSPIRATION
David’s parents have been the inspiration in his life with their incredible work ethic.
CHALLENGES
Being a scientist David had to learn how to exercise a different part of his brain, a necessity when bringing his new product to market. Utilizing SCORE has been helpful in his process.
SPECIAL AUTOMOBILE MODEL BUILD
His 2009 Accord, the car that motivated his invention for Lock Horns Wheel Locks.
BOOK RECOMMENDATIONS
The Stoic Challenge by William Irvine
WORDS OF INSPIRATION
If you have an idea go for it. Carpe Diem!
WHERE TO FIND DAVID
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.