Podcast: Play in new window | Download
Listen to CJ’s show using the button above or on any mobile podcast app.
CJ Olivares is the president of MAVTV and a decorated media executive with decades of experience building and operating digital and linear media companies. He joined MAVTV in 2022 and immediately began transforming the network by implementing a strategy focused on diversifying programming, expanding distribution, and launching new digital platforms. He has prioritized bringing more live racing programming from around the world, while also developing new, compelling content designed to bring audiences closer to the athletes. The show “On the Rise” features unique stories about the next generation of motorsports athletes and “The Life” gives viewers a glimpse into the lives of established drivers. Most recently, CJ was instrumental in the production of “Racers Roundtable” — a series featuring an all-star lineup of motorsports icons who share the moments and stories that helped shape their careers. Today, MAVTV is the largest dedicated motorsports media platform in the world.
SHOW SPONSORS
Linkage Magazine • Techforce Foundation • RPM Foundation • Cars Yeah TV
INSPIRATION
At various points in CJs life he’s been surrounded by people who have given him valuable advice about life and work. Harrold Johnson, when working in the print world, impressed the importance of precision and attention to details. When in middle school CJ attended the John Wooden basketball camp and the lessons he learned are still with him today.
CHALLENGE
Coming into an established organization at MAVTV is a challenge when making changes in an organization. When CJ was younger he found himself in professional situations when he didn’t fully realize where the money was coming from, which created great challenges.
SPECIAL AUTOMOBILE
CJs first car which was a ’72 BMW 2002.
RECOMMENDED READING
WORDS OF INSPIRATION
Leave it better than you found it.
“Don’t mistake activity for achievement.” – John Wooden
WHERE TO FIND CJ
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.