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Michael Robinson is the CEO and Design Director at ED Design in Turin, Italy. He was born in Whittier, California and has lived in Italy since 1979. ED Design is a design and engineering company creating the automotive and transportation industry. Previously Michael was the Design Director at Bertone, Fiat, and Lancia. He’s worked as a designer with Ford and Volvo, Opel, Ghia, and he’s contributed to numerous other automotive marques. In addition to the automotive sector Michael designed the new high-speed train for Europe and numerous other non-automotive design projects. He won the coveted Grover Bell Innovations Award in 2014 for his full electric, twin, tilt rotor VTOL flying wing.
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SUCCESS QUOTES
“Any person with an objective in life knows no obstacles. ” – Lucio Bertone
CAREER CHALLENGE
At 40 years old he was named the design director at Lancia. He was faced with a dejected and unmotivated design team that he had to excite and move forward. Enjoy a wonderful story about how Michael’s design saved the Lancia brand.
AH-HA MOMENTS
While working at Bertone as their design director, he directed a team to work on something very unusual for the upcoming auto show. The result was the Alfa Romeo Pandion, an automotive design like no other.
FIRST SPECIAL CAR
A 1967 Mustang Fastback
BEST AUTOMOTIVE ADVICE
Passion makes perfect.
GREAT RESOURCE
Net Car Show – www.netcarshow.com
FAVORITE BOOK
David and Goliath by Malcolm Gladwell
PARTING ADVICE
Life is too short to spend it dreaming. Jump out there and create something that is not here today.
HOW TO LEARN MORE ABOUT MICHAEL
ED Group – www.eddesign.it
Wikipedia – www.it.wikipedia.org/wiki/Mike_Robinson
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