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Victor Carrillo co-founded the ID Agency in Los Angeles, California in 2004 where he is the President. The ID Agency builds and promotes authentic brand connections with consumers in the automotive sector and beyond. They combine their extensive experience in digital, PR, photography, and video production to craft their client’s unique brand. They support major players in business including: MOMO, Pirelli, Kawasaki, Brembo, Carbon Revolution, CTEK, and Formula Drift. Their focus is growing broader audiences and greater awareness for their clients.
SHOW SPONSORS
NOCO Genius Boost Jump Starter
SUCCESS QUOTE
“The client is not always right.” – Enzo Ferrari
CAREER CHALLENGE
The recession of 2008 and losing over half of his clients almost overnight and then his business partner left the company. Listen to how he survived and thrived to come out stronger in the end.
AH-HA MOMENTS
While working at a company he was presented with an opportunity to do some work on the side and that lead to the development of ID Agency.
FIRST SPECIAL CAR
A Lotus Elise
BEST AUTOMOTIVE ADVICE
Be prepared for change.
GREAT RESOURCES
SEMA – www.semashow.com
FAVORITE BOOK
The Tipping Point by Malcolm Gladwell
PARTING ADVICE
Never give up. Right when things are at their most difficult that means you are on to something.
HOW TO LEARN MORE ABOUT VICTOR
The ID Agency – www.theidagency.com
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