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Todd Cooperider is the President of ESOTERIC – Fine Auto Finishing, which includes Esoteric Auto Detail, EsotericCarCare.com, and the Elite Detailer Academy based out of New Albany, Ohio. Over the years Todd has published hundreds of educational detailing articles, and has trained professional detailers from all around the world in his Elite Detailer Academy. He provides consulting support to OEM vehicle manufacturers and has a worldwide reputation and following in the Ferrari community providing technical support to Ferrari clubs and owners.
SHOW SPONSORS
Christopher Kimball Financial Services
SUCCESS QUOTE
“Success or victory are the only options, one cannot accept failure.”
CAREER CHALLENGE
Learning in his business how to give up control of things so he could grow by hiring people.
AH-HA MOMENTS
The opportunity to detail a 288 GTO Ferrari came along which lead to becoming an expert in the Ferrari market.
FIRST SPECIAL AUTOMOBILE
A 1988 Yamaha FZR400 motorcycle
BEST AUTOMOTIVE ADVICE
If you go in to business for yourself, the only regret you’ll have is not doing it sooner.
AUTOMOTIVE RESOURCES
FAVORITE BOOKS
Understanding Exposure by Brian Peterson
PARTING WORDS OF ADVICE
When starting your business, don’t be afraid to think big and push yourself way past your comfort zone.
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