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Raffaello Porro founded STUDIORPR in October of 2014 in Carpi, Modena, Italy. His company increases brand value by addressing external and internal stakeholders. He’s helped companies from around the globe in a variety of markets from high tech, space rockets, sailing and motor yachts, and luxury sports cars. He previously served as Communication Director at Automobili Lamborghini, FCA and Lancia. Raffaello was also the Manager of International Corporate Communications at Fiat in Turin Italy.
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SUCCESS QUOTE
“People first.”
LIFE CHALLENGE
Being on a small boat with his family and encountering a sever storm that challenged them in many ways and taught Raffaello, never give up, keep calm, and inspire trust.
AH-HA MOMENTS
After he started his own business, experiencing success with his first clients and understanding that he can swim alone in the sea vs working for a large corporation.
FIRST SPECIAL CAR
A 1971 Fiat 125 Special
BEST AUTOMOTIVE ADVICE
The quickest way is the way you know. But take a little margin and try a new one.
GREAT AUTOMOTIVE RESOURCES
Raffaello’s network of partners through Studio RPR.
PARTING ADVICE
Prepare your organization, prepare the rules, the processes, the procedures, whatever you want. But then, people. People, people, people.
FAVORITE BOOKS
100 Years of Innovation in Half The Time – Luca Molinari and Raffaello Porro
The Old Man and the Sea – Ernest Hemmingway
PARTING ADVICE
Prepare your organization, prepare the project, prepare the rules, the processes, the procedures, the targets, but then people. People, people, people.
HOW TO FIND RAFFAELLO
Studio RPR – www.studiorpr.com
Parco Valentio – www.parcovalentino.com
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