Prosthetic Gods

“Man has, as it were, become a kind of prosthetic God. When he puts on all his auxiliary organs, he is truly magnificent; but those organs have not grown on him and they still give him much trouble at times.”

Sigmund Freud

The car is an artificial set of legs that gives you massive mobility.  A vehicle gives you options, it gives you freedoms, it gives you creative capacities. It extends us as humans into more than we could ever be. It is that mobility that is the story. People fall in love with cars because it allows creativity, because it’s crazy fast, because it allows us time in relationships with others, and the places it takes us. The car opened up commerce and expansion of the sale of good and services.

Tremendous Opportunities Abound

The prosthetic quality of the automobile is a magnifier of the human spirit. That is what is really magical about the automobile.