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Francesco Ginocchio is the Global Marketing and Communication Manager at RUPES near Milan, Italy. He’s been a part of the RUPES team for over 6 years after spending 10 years at Caterpillar as a Brand and Marketing Manager. Rupes is an Italian company with a 70-year history of designing and producing the finest in innovative machine tools and their reputation in the automotive surface care sector is world renown. At RUPES, Francesco is responsible for the global marketing for the brand to grow awareness for the companies Bigfoot brand in the detailing marketplace. He holds Masters degrees in Marine Engineering and Business Administration. RUPES just built and opened a facility in the United States as they continue to grow in the marketplace and you can enjoy my talk with Dylan von Kleist, their US Marketing Manager here at Cars Yeah.
SHOW SPONSORS
Covercraft • MetronGarage • Christopher Kimball Financial Services
INSPIRATIONAL QUOTE
“We are just as enthusiastic about what we do.”
CAREER & LIFE CHALLENGES
After earning a Masters Degree in Marine Engineering Francesco realized a technical career was not what he wanted to do with his life.
FIRST SPECIAL VEHICLE
A Garelli Motorcycle
BEST AUTOMOTIVE ADVICE
Don’t stop, go ahead!
RESOURCES
RECOMMENDED BOOKS
Marketing Management by Philip Kotler and Kevin Lane Keller
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