John Light is the Powersports Division Manager at Evans Cooling. Evans is a company his father Thomas started over 25 years ago. They develop, manufacture, and sell waterless coolants for all kinds of combustion engines and they work with some of the biggest automotive companies and names in auto racing. Their products solve cooling problems, reduce maintenance costs and can reduce fuel consumption and emissions and they eliminate the need for disposal of harmful contaminants.
Selling a waterless coolant for engines requires the ability to market something completely unique in the automotive industry.
Learning how to market a unique and misunderstood product.
FIRST SPECIAL CAR
A 1972 MGB GT
BEST AUTOMOTIVE ADVICE
Fix it yourself.
Strike up a conversation with your mechanic.
Stealing Speed – Max Oxley
Go through life doing what you love and are passionate about.
HOW TO FIND JOHN
Evans Cooling – www.evanscooling.com
HELPING CARS YEAH GROW
You can help promote Cars Yeah interviews. Please go to iTunes and post a comment. Every little bit helps and we will greatly appreciate your support.