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Cindy Sisson is a sports marketing professional with decades of experience building major sports properties. She is the former partnership Director for the Petersen Automotive Museum in Los Angeles, California. She served as a Board Member, Senior Advisor, and Director of Development to the National Foundation of Fitness, Sports, and Nutrition, a congressionally chartered foundation. She was the Co-Founder of ConnectTivity, an agency that assists nonprofits and schools to raise funds through creative fundraising solutions and she served as President of HOPSports, a global health, and wellness network dedicated to fighting childhood obesity. Cindy has worked with the Olympics, the LPGA, NASCAR, the NFL, NBA, MLB, NHL, and PGA and youth sports programming. While in NASCAR, she worked with Roush Racing and Kyle Petty’s Charity Ride Across America.
SHOW SPONSORS
Covercraft • Ironclad Performance Wear • Christopher Kimball Financial Services • Classic Auto Show
INSPIRATIONAL QUOTE
A coincidence is God’s way of remaining anonymous. – Albert Einstein
CAREER & LIFE CHALLENGES
Cindy shared a challenge she faced during the 1980s.
FIRST SPECIAL VEHICLE
Harley Davidson Sportster then a Harley Davidson Fat Boy
BEST AUTOMOTIVE ADVICE (The worst advice she ever gave.)
When Cindy was asked an engine size, she replied that it was about 3ft by 4ft.
RECOMMENDED RESOURCE
RECOMMENDED BOOK
The Idealist, by George Hirthler
PARTING WORDS OF ADVICE
To do less than our best is to sacrifice the gift. – Steve Prefontaine
SHARE THE INSPIRATION
Your opinion matters and I will greatly appreciate your support.
If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah.
Interesting interview. Cindy’s family were our neighbors for over 30 years. Keep up the good work.