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Paul Pfanner is the Founder, President and CEO at Racer Media & Marketing. He is the Executive Publisher at RACER Magazine, Vintage Motorsport Magazine, and SportsCar Magazine for the Sports Car Club of America. He has worked in media and marketing for more than four decades having launched FORMULA magazine from his parent’s garage when he was 18. Paul founded Pfanner Communications, Inc. in 1979 and in 1992, launched Racer Communications Inc., which are best known for publishing RACER, SportsCar and IndyCar Series magazines as well as providing automotive and motorsports content for Speedvision and SpeedTV. In 2001, Paul sold the majority of Racer Communications to U.K. based Haymarket Publishing and then with Rob Dyson, Chris Dyson and Bill Sparks reacquired RACER in 2012.

 SHOW SPONSORS    

Covercraft   •   Techforce   •   American Collectors Insurance    •   Linkage Magazine

INSPIRATION

My greatest inspiration was and is my late father Ron Pfanner how helped me find the courage and confidence to follow my heart and go for it. Jeff Zwart who he was in business with early on and racer and business person Nick Craw, President of SCCA for years. Bill sparks as well. And Lawrence Foster, their editor.

CHALLENGE

After selling his company he wasn’t as happy and created his own company however the economic meltdown of 2008 set the stage for great challenges.

SPECIAL AUTOMOBILE

Elden Mark 8 Formula Ford

BOOK RECOMMENDATION

MotorSport Magazine

PARTING WORDS OF WISDOM

Life works with commitment and doesn’t work without it.

WHERE TO FIND PAUL

Racer Magazine –    — RACER Magazine Subscription site: https://info.racer.com

Vintage Motorsport Magazine  — Vintage Motorsport Magazine Subscription Site: https://www.cambeywest.com/subscribe2/?p=VMS&f=paid

SCCA

— Racer Studio agency site: https://racerstudio.com
 

SHARE THE INSPIRATION

If you enjoyed this show, please go to Apple Podcast and leave me a five-star review. That would help tremendously in getting the word out and help others to be inspired by Cars Yeah. * indicates a past Cars Yeah guest.

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