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Diego Rosenberg has been an automotive enthusiast his entire life and it started with his father’s 1967 Cougar. While he loves all cars he is particularly fond of muscle cars having lived close to Carlisle and the Cecil County and Englishtown racetracks. Diego is a first time author and he teamed up with publisher Car Tech Auto Books and Manuals and wrote Selling The American Muscle Car, a book about the marketing of Detroit iron in the 60s and 70s. Diego is the voice of the Pure Stock Muscle Car Drag Race in Michigan and a veteran of Hot Rod magazine.
SHOW SPONSORS
Christopher Kimball Financial Services
SUCCESS QUOTE
“You need great passion because everything you do with great passion you do well.” – Juan Manuel Fangio
CAREER & LIFE CHALLENGES
Getting laid off during the recession.
AH-HA MOMENTS
Applying for an internship and landing a job from that experience through relationships.
FIRST SPECIAL CAR
A 1972 442 Oldsmobile Convertible
BEST AUTOMOTIVE ADVICE
Don’t stop learning.
AUTOMOTIVE RESOURCES
BOOK RECOMMENDATIONS
Selling The American Muscle Car by Diego Rosenberg*
Max Wedge and the Race Hemi Performance Book by Darrell Davis
Transatlantic Style by Donald Osborne*
PARTING WORDS OF ADVICE
Follow your passions.
WHERE TO FIND DIEGO
Email: Diego@SellingMuscle.net
SHARE THE INSPIRATION
Your opinion matters, and I will greatly appreciate your support.
If you enjoyed this show, please go to iTunes and leave me a five star review. That would help tremendously in getting the word out and help others be inspired by Cars Yeah.

Diego,
I met you at the Impala Assoc convention at the Mariott of Dayton in the summer of 2018. You most graciously spent a little time with me and took pictures of my ’68 SS427 Sport Coupe (black, somewhat modified, hidden hd lts, vinyl siding, custom interior, Pro-charger). Do you have any photos that you might send me…that could give me an idea how to better present my Z24 locally? If not, no problem…but this note does give me an opportunity to say “hello” and wish you the best in your career.
Bill
Bill – I forwarded your message to Diego.